ARUMTOWN’s lip balm color range, which provides moisture to lips, includes 3 lip colors, named after the capitals of 3 different countries, along with the symbolic colors of each country:
- Osaka Pink: with pink tones, symbolizes the pink color of the cherry blossoms of the land of the rising sun
- Paris Red: The capital of love, of charm and of noble red
- Amsterdam Orange: Orange color represents the characteristic flower of Amsterdam – tulips. This is also the color representing the spirit of Amsterdam: dynamic, youthful, creative.